Roving Carolers Help VH1 Promote ‘Divas’ Special

B-to-C Events
Posted on January 8, 2013 by Rachel Boucher

To promote its television broadcast of “VH1 Divas,” a showcase of today’s top pop singers, the VH1 channel on the afternoon of Dec. 16 sent out a group of carolers to roam the streets of Manhattan…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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