Attendees Step Inside a ‘Barbie’ Dreamscape at the Film’s L.A. Premiere and Afterparty B-to-C Events Posted on August 21, 2023 by Kait Shea “The ‘Barbie’ premiere was over the top—over-the-top pink explosion, over-the-top builds, over-the-top environmental, and then into the party was 2,000-plus people. And we leaned in hard… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Tags:brand partnerships, Barbie, experience design, Warner Bros., Sponsorship, fabrication, Film Premiere, installation Related Articles Event Design on a Dime Where Are They Now: Rich Lehrfeld Maintaining An Air of Mystery from Inside a Giant Mailbox Activation: Lexus Targets Younger Demo With Virtual US Open