Pepsi on April 13 announced it was taking over sponsorship rights of the NBA, leveraging its Mountain Dew, Aquafina, Brisk, Doritos and Ruffles brands to engage NBA fans, and terminating the 28-year-old…
![Pepsi and NBA](https://www.eventmarketer.com/wp-content/uploads/2015/04/nba_pepsideal_2015.jpg)
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