Werther’s Creates a Life-Sized Version of Candy Land to Promote its Product Portfolio

Nostalgia Marketing: Werther’s Creates a Life-Sized Version of Candy Land to Boost its Portfolio

Photo Gallery, Pop-Ups, Sampling, B-to-C Events
Posted on April 24, 2018 by Kait Shea

Werther’s Original may be known for its classic hard caramels, but its portfolio includes a variety of other sweets, so on National Caramel Day (April 5) the brand leveraged one of the country’s most…

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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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