Going Solo: What Drives Brands to Take the Leap into Proprietary Events

Going Solo: What Drives Brands to Take the Leap into Proprietary Events

B-to-C Events
Posted on April 13, 2018 by Sandra O’Loughlin

How brands like CLIF Bar, Corona and REI take ownership of their events
 

CLIF Bar’s quirky CykelScramble last year drew 8,500 spectators and 75 teams of costume-clad competitors.[/caption]
Most…

LOGIN

Please contact [email protected] if you are unable to login.

This story appeared in the March 2017 issue
Tags:, , , , , , , , , , , , , , , ,

Related Articles

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2024 Access Intelligence, LLC – All Rights Reserved. |