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Going Solo: What Drives Brands to Take the Leap into Proprietary Events

Going Solo: What Drives Brands to Take the Leap into Proprietary Events

B-to-C Events

Posted on April 13, 2018 by Sandra O’Loughlin

How brands like CLIF Bar, Corona and REI take ownership of their events

CLIF Bar’s quirky CykelScramble last year drew 8,500 spectators and 75 teams of costume-clad competitors.[/caption]
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This story appeared in the March 2017 issue

Tags:Event Marketer, cykelscramble, Event Agency, CLIF Bar, Event Marketer Magazine, Electric Beach, EventMarketer, Experiential Marketing Agency, Event Agencies, Event Marketing Magazine, Experiential Marketing Companies, Ragnar Trail Series, Event Marketers, REI, Corona, event marketing, proprietary event

Posted by Sandra O’Loughlin

View all articles by Sandra O’Loughlin →

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