The second incarnation of Bud Light’s Whatever, USA has wrapped on Catalina Island—and this year’s experience featured a few new tricks, a few new tweaks and metrics that well exceeded last year’s…
Whatever, USA on Catalina Island
Related Articles
-
With Sponsor Verizon, WIRED’s Holiday Pop-up Store Celebrates its Fifteenth Year
-
The 2019 Ex Awards: Inside the Best Experiential Marketing Campaigns of the Year
-
SDCC 2023: We’re Flying Our Geek Flag to the Top Eight Comic-Con Activations
-
Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening