Winter Olympics: Bell Canada’s Ice Cube Photo Gallery, B-to-B Events Posted on February 19, 2010 by aiwpadmin The largest sponsor at the 2010 Winter Olympics is using the Games as a platform for brand growth, b-to-b hospitality, technology showcases and yes, sales generation. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Winter Olympics 2018: Brand Experiences from PyeongChang and Beyond Field Report: 25 Years Later, Fans Still Can’t Get Enough of ‘Friends’ Fullscreen Engages Gen Z with Influencers and Movie Screenings at VidCon 2018 Three Virtual Collaboration Platforms to Use in the Era of Social Distancing