Winter Olympics: Bell Canada’s Ice Cube Photo Gallery, B-to-B Events Posted on February 19, 2010 by aiwpadmin The largest sponsor at the 2010 Winter Olympics is using the Games as a platform for brand growth, b-to-b hospitality, technology showcases and yes, sales generation. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles How Klarna Leveraged the Hype Around NBA All-Star Weekend to Activate its Chicago Bulls Sponsorship Companies are not listening to their customers HomeAway’s Festival Sleepover Experience: VIP Access, a Stylish Lodge and ‘Survival’ Kits Rocking Out With The Jim Beam Music Series