Inside the Zappos.com Bay to Breakers Title Sponsorship

Zappos Gets Weird with Bay to Breakers Title Sponsorship

Sponsorships, B-to-C Events
Posted on July 30, 2015 by Kait Shea

Online shoe and apparel shop Zappos.com kicked off its multi-year title sponsorship of San Francisco’s famous Bay to Breakers footrace, May 15-17, with an array of unconventional engagements meant to…

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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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