The Brief: ‘Zero Bodegas’ and Tunnels of Love
This week’s hot takes on hot topics in experiential marketing cover Tunnels of Love, Zero…
Micro-Experiences
Experiential marketing is often billed as big thinking, and thus, big things. But event professionals…
L.A.-Based Event Profs Share Perspectives on the Wildfires’ Impacts
In the wake of the wildfires that erupted across the L.A. area on Jan. 7,…
Q&A: How Bosch Recreated a Hands-on Work Site at World of Concrete 2025
World of Concrete, the annual trade show for the concrete construction and masonry industries, brought…
Sundance 2025 Experiential: Chase’s Glass Chalet, Acura’s Energy House and More
The winds of change are in the air, but the Sundance Film Festival is once…
The Brief: Pizza Rentals and Zen Carriages
This week’s hot takes on hot topics in experiential marketing cover pizza rentals, AI judges…
Exhibit Industry People Moves, News and Deals
Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions,…
Watch: Three Minutes in Intel’s CES 2025 Technology Showcase
The CES campus stretches well beyond the convention center and expos proper, and into suites…
Recap: The Biggest Exhibit Design and Experiential Trends from CES 2025
The dust has settled on CES 2025, and if there’s one overarching theme that we…
Neruoinclusion in Events
Fifteen percent of your attendees probably don’t want the event experience you’re planning. And that’s…