Full Coverage: The 2024 Experience Design Awards
The editors of Event Marketer have unveiled the winners of the 2024 Experience Design Awards,…
Owned Vehicles, Brand Partners, Merch: Five Insights on Ford’s Raptor Rally Experience
Ford Raptor owners are an activate and engaged audience. In fact, when the brand decided…
You Got This: Five Standout Photo Activations from the 2024 TCS New York City Marathon Expo
The New York City Marathon set a new record this year, with more than 55,600…
Rebranded Network ION Champions Women’s Sports with a Grand Central Pop-up
ION, a TV network known for its crime and justice procedural programming, recently underwent a…
The Brief: Glambulances and Hologram Chefs
This week’s hot takes on hot topics in experiential marketing cover Glambulances, hologram chefs and…
Inside Coca-Cola’s Evolving Formula 1 US Grand Prix Sponsorship Strategy
When Coca-Cola became the official soft drink, non-sparkling water and sports drink provider of Austin,…
Steal-Worthy Exhibit Experience Ideas from Money20/20 USA 2024
The world of money is changing fast, and Money20/20 USA, the fintech trade show and…
Road Rules: 10 Mobile Tour Insights from Walmart, CeraVe, Pernod Ricard and More
Mobile tour programs have a lot of benefits wrapped up in one. They often involve…
Halloween 2024 Experiential: Rescue Squads, Carnevils and Afterlife Trains
Halloween tends to conjure some of the most creative experiential campaigns of the year. From…
Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin
The Formula 1 United States Grand Prix is known for serving up a quintessential Texas…