Adobe Summit’s Six Top Digital Marketing Trends for 2020
When executives from Adobe and AI content platform Persado sat down last December to discuss…
How Chaco Footwear Gave its Canceled Experiential Programs New Life
The first quarter of the year was going to be a major kicking-off period for…
Research: 15-Plus Data Points on the Impact of COVID-19 on Marketers
The situation with COVID-19 is so unpredictable, that many marketers can’t foresee what’s going to…
Idea Inspiration: Inside Five Themed Hotel Room Takeovers
You’ve seen the large-scale hotel property takeovers, from BudX Miami to The Bell: A Taco…
EMS Sneak Peek: AT&T and Vntana Talk Creating Immersive Content Strategies
The Experiential Marketing Summit will take an all-digital format Oct. 19-23. Click here for the…
Jones Soda Makes its Move into Esports with a Sim Racing Digital Sponsorship
The live event space is on pause, but the stay-at-home economy is opening up opportunities…
EMS Sneak Peek: Autodesk and Tencue Discuss the Keys to a Modern Keynote
The Experiential Marketing Summit will take an all-digital format Oct. 19-23. Click here for the…
Extreme Personalization: 10 Ideas to Customize Engagement for Attendees
The first wave of young Gen Z adults graduate college this year and will start…
Here’s How Agencies and Fabricators Are Helping Out Amid the Pandemic
The event industry, with its teams of creatives, tech gurus and warehouses of workshops and…
Introducing the 2020 Dream Team… The Sharpest Minds in B-to-B Events
If EM started its own brand, these are the marketing trailblazers we’d hire to run…