How Mars is Leveraging Social Media to Keep Quarantined Consumers Engaged
From art challenges to science experiments, Mars’ candy brands have been busy bees on social…
How Nine Brands Engaged Consumer Audiences During Social Distancing
When the pandemic shut events down, brands and properties scrambled to find creative ways to…
Leading Event Marketers Predict How the Industry—and Event Formats—Will Evolve
If there is anyone equipped to reimagine how people will gather in the wake of…
f’real Targets Gen Z with a Digital Event, Influencer Partnerships and a TikTok Challenge
On the heels of a brand relaunch, “blend-it-yourself” beverage brand f’real on June 24 debuted…
How Brands Delivered Pride Campaigns Amid the Pandemic
In 2019, Pride Month was brimming with sponsorship activations, installations, education and revelry. But all…
Content and Gameplay Collide in OMEN’s Virtual Esports Event
Combining esports, music, fashion and skating, HP’s Omen partnered with contemporary fashion and streetwear platform…
‘Fresh and Different’: Mastercard Ambassadors Host Digital Priceless Experiences
Mastercard’s Priceless Cities platform was built to engage cardholders through exclusive in-person events and experiences.…
The New Playbook: How Event Marketers are Adapting to the ‘New Normal’
The 2008 recession hammered the event industry. And while events returned in full force, as…
Argenx Blends a Virtual Launch Event With Real-World Elements
Those who suffer from the autoimmune disease Myasthenia Gravis (MG) often experience a fragmented journey…
How Facebook and IBM Took Conferences Digital in Different Ways
In the two weeks that it became clear COVID-19 would be choking out events in…