Inside GitHub Universe’s Secrets to Making Attendees Feel Included
Attendees at GitHub Universe, held Nov. 13-14 at the Palace Fine Arts in San Francisco,…
How the First-Ever BravoCon Engaged 10,000 Pop Culture Superfans
What’s more rabid than a pop culture superfan? A gaggle of pop culture superfans gathering…
Stories of the Year, No. 10: Google’s Playground Wins CES
In what was widely described as “Disney World at CES,” Google took home the prize…
Meet This Year’s Participants: Women in Events 2019
Women have long recognized the importance of forming connections and supporting one another. For many…
How to Prep for the New Year Like a Dream Teamer
We’re building our new B-to-B Dream Team—now accepting nominations for our fifth annual recognition program…
Holiday Roundup: How 16 Brands are Spreading Cheer Through Experiential
Ahhhh… the holidays. A time for family gatherings, bright lights, decadent treats—and figuring out what…
Photo Tour: Audi Russia Transforms an Auto Launch into a Three-act Circus
Automotive launch events are designed to dazzle audience members, often taking the shape of a…
Fab 50 2019: Recognizing the Industry’s Top Exhibit Builders
Our Annual Editorial Listing of the Industry’s Top Builders We call them fabricators, but…
Fresh Takes on the Convention Scene: Four Events with Unique Approaches
Fan conventions are one of the oldest event types, dating back to the 1930s. Traditionally,…
Toilet Paper and Toothbrushes: Personal Care Brand Activations Get Real
Advertising campaigns for personal care brands, especially the ones consumers use behind closed doors, often focus…