Reebok’s ComplexCon Booth Sends Attendees to an Ice Cream Shop on the Moon
Exclusive merchandise is what draws attendees to ComplexCon Long Beach each year, so it makes…
Event Safety: How the Industry is Addressing Heightened Security Risks
Event safety protocols have always been a priority for event marketers. But in the past…
B-to-B Dream Team Archive: Four Years, Hundreds of Insights
Did you know we’re hiring? The 2020 B-to-B Dream Team call for nominations is underway,…
Full Coverage: The 2019 Experience Design & Technology Awards
Recognizing the best use of design, social media and technology to enhance live experiences There…
With a Secret Password, New Yorkers Unlock a Netflix Takeover of Little Italy
The film “The Irishman,” which began streaming on Netflix on Nov. 27, explores organized crime…
College Marketing: Hyundai Drives a Sustainability Message at Three Campuses
Climate change and environmental sustainability are hot-button topics that marketers can’t ignore, particularly when it…
Lincoln’s Partner-Rich Activation Capitalizes on the Low-Pressure Test Drive
Automakers know that to get consumers to fall in love with a vehicle, they need…
Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App
How brands can make magic on the red-hot social platform Step aside, Instagram. There’s a…
Q&A: What the Rising Cost of Consumer Attention Means for Event Marketers
A new kind of metric worth adding to your measurement toolkit Measuring the value of…
Four Insights on How the California Consumer Privacy Act Will Impact Event Marketers
How marketers can crack the code on California’s version of GDPR On the heels of…