Four Insights on How the California Consumer Privacy Act Will Impact Event Marketers
How marketers can crack the code on California’s version of GDPR On the heels of…
EM Executive Chat: Six Questions with Visible’s CMO
If you haven’t heard of Visible, the all-digital, low-cost wireless service that utilizes Verizon’s network,…
Sponsorships Checklist: Four Tips for Brands on Activating for an Active Crowd
A behind-the-scenes look at the evolution of Tough Mudder’s sponsorship program Nearly 10 years ago,…
#Phonetopia: Visible Brings its Service to Life with a Phone-themed Obstacle Course
For many consumers, a wireless provider is just that—a faceless service that powers their phones.…
College Football: Inside McDonald’s Touchpoint-rich Magic City Classic Sponsorship
Authentic sponsorship programs demonstrate a certain level of commitment. And for McDonald’s, the decade-long title…
Experience Design: Six Colorful ComplexCon Booths That Were Worth the Hype
To experience hype culture in its most concentrated form, EM went to ComplexCon, an annual…
Our Photo Tour of Brand Experiences at Streetwear Convention ComplexCon
ComplexCon, an annual festival and streetwear convention that descends upon California’s Long Beach Convention Center…
Wendy’s Floats a Sampling Barge for Huskies ‘Sailgaters’ in Seattle
To enhance the “sailgating” activities that take place on the water in Union Bay outside…
Omen by HP Shifts its Focus from Competitive to Casual Gamers at TwitchCon
After several years of marketing primarily to competitive gamers, Omen by HP has shifted its…
CBS and IZOD Go Live with a Primetime Matchup Event for College Football Fans
Sports fans are hungry for experiences beyond linear TV, and so are advertisers. To engage…