CES is Moving Forward with a Physical Event in 2021
Even with the cancellation of major conferences and events leading into 2021 in the wake…
Q&A: A Microsoft Storyteller on the Power of Empathy
The pivot for event marketers has not only involved shifting from physical to digital where…
Five Ways to Pivot a B-to-B Program in a Hurry
Financial software company Model N had big plans for its 16th annual Rainmaker conference in…
Inside Three Digital Guinness World Record Campaigns
As brands grapple to find clever virtual engagement strategies in the absence of live events,…
How Sparkling Ice Turned a Mobile Tour into a Robust Merchandising Program
The economic impacts of COVID-19 on the event industry are vast, and one of the…
Video Tour: Schitt’s Creek Pops up in L.A. and New York City
Pop TV’s “Schitt’s Creek” is set in the middle of nowhere, but for three straight…
Eight Tips for Esports Marketing First-Timers
Key insights on entering the widespread world of esports The number of non-endemic brands partnering…
Tribeca Teams up with AT&T and IMAX on a Summer Drive-In Series
It may not be quite what you pictured, but the return of events is finally…
How Klarna Engaged Consumers Through a Virtual Drag Brunch Series
For fans and members of the drag community, life without live performances amid the pandemic…
Inside a Virtual Whiskey Crowd-Blending Event Designed to ‘Lift Spirits’
It’s not easy to infuse interactivity into virtual events, but online spirits community Flaviar and…