Just Announced: The 2019 Hidden Gems Award Winners
For decades the industry’s largest events garnered the most attention—and our editorial spotlight. No more.…
How Hershey’s Navigated its First Year in Esports Events
Hershey’s, one of the world’s most well-known brands and non-endemic players in esports, broke down…
Bare Snacks’ SoCal Orchard Sampling Pop-up Highlights Real Ingredients
Consumers in Southern California don’t typically get to experience fall foliage and the fun that…
Go Inside Bare Snacks’ Pop-up Apple Orchard for SoCal Families
Consumers in Southern California don’t typically get to experience fall foliage and the fun that…
Inside the adidas Originals Ozweego Release Experience
To prove to consumers that its styles have always been ahead of their time, adidas…
From Spotify to Bacardi: Brands Creating Halloween Experiences
Happy Halloween, marketers. While candy brands are having a field day today, plenty of other…
How a Billboard Typo and Viral Marketing Helped Visible Intro its Brand
There’s nothing like a typo on a billboard to grab attention. To introduce itself to…
Five Staffer Types Refreshing the Role of Brand Ambassador
Smart event marketers know that brand ambassadors can make or break an event experience. Whether…
‘American Horror Story’ Superfans Go Camping, ’80s-Slasher-Film-Style
In its first-ever overnight activation, FX recreated the summer camp setting of “American Horror Story:…
Sneak Peek: What to Expect at Women in Events Week
Ladies, we’re a week out from Women in Events Week, our nationwide, multi-day program designed…