Roundup from CES 2020: Magicians, Potty Prototypes, Booth Builds and VR
The boldest brand experiences from the world’s biggest tech show Every January, top business professionals…
B-to-B Dream Team Archive: Eight Insights on Building a Customer-Centric Event
The 2020 B-to-B Dream Team call for nominations is underway through Jan. 23 Business event…
Content Design: Facebook’s Event Marketing Manager on the Brand’s ‘Boost’ Program
As the world’s third-most visited website, you could say Facebook knows a thing or two…
McDonald’s Beat of My City Initiative Blends Music with Cause Marketing
Giving back to the neighborhoods it serves is part of McDonald’s ethos, and through its…
Five More Tips on Engaging Millennials from the Millennial Impact Report
The study takes into account 10 years-worth of data by the foundation and research partner…
Bacardí’s Rum Room at Art Basel: Sampling, Giveaways and a Swizz Beatz Show
The Bacardí Rum Room event series made a pit stop at the Faena Forum on…
Stories of the Year, No. 1: Marketers Take a Deep Dive into Gen Z’s Values
Marketers have had their sights set on engaging millennials for several years, but as Gen…
Stories of the Year, No. 2: All Hail the ‘Game of Thrones’ Activations
To say that “Game of Thrones” was a topic that dominated the cultural conversation in…
Stories of the Year, No. 3: Event Marketers Literally Clean up Their Act
Environmental experts predict that by the middle of the century, our oceans will contain more…
Stories of the Year, No. 4: Brands ‘Fit in’ with Health and Wellness Experiences
Over the past 12 months, chances are you’ve been invited to (or helped activate) a…