Introducing the 2020 Dream Team… The Sharpest Minds in B-to-B Events
If EM started its own brand, these are the marketing trailblazers we’d hire to run…
Social Distancing: 10 Ideas for Engaging Consumer Audiences
The conference and meeting space is pivoting to virtual. But for consumer brands struck by…
Three Digital Platforms That Turn Fans into Brand Ambassadors
How a new generation of BA programs is turning everyday fans into brand evangelists We…
Six Strategies for Transforming Live Event Campaigns into Digital Experiences
AI tech company GumGum had big event plans for 2020. From activations and panels prepared…
This ‘CBD’ Dispensary Offered Butter Micro-dosing and Cheese for any Mood
CBD dispensaries are opening up across the country as modern apothecaries offering an array of…
Q&A: Google Talks Educational Events, Internet Safety and Stumping Parents
Google leveraged Safer Internet Day (Feb. 11) to take its Be Internet Awesome platform live,…
Best Practices for Communicating Event Cancellations
Six insights on announcing event cancellations the right way The ability to freely move…
Google’s Gallery Event Equips Families with a ‘Driver’s License’ for the Internet
The world wide web can be a wonderful resource, but it can also be a…
How Dell Technologies Took Attendees out of the Ballroom and onto a Movie Set
Events within events have been trending for some time, but Dell Technologies elevated the concept…
How a Blending Lab and Portfolio Sampling Brought Diageo’s Craftswomen Campaign to Life
In some ways, International Women’s Day (this year, March 8) has become a revolving door…