How to Prep for the New Year Like a Dream Teamer
We’re building our new B-to-B Dream Team—now accepting nominations for our fifth annual recognition program…
Holiday Roundup: How 16 Brands are Spreading Cheer Through Experiential
Ahhhh… the holidays. A time for family gatherings, bright lights, decadent treats—and figuring out what…
Photo Tour: Audi Russia Transforms an Auto Launch into a Three-act Circus
Automotive launch events are designed to dazzle audience members, often taking the shape of a…
Fab 50 2019: Recognizing the Industry’s Top Exhibit Builders
Our Annual Editorial Listing of the Industry’s Top Builders We call them fabricators, but…
Fresh Takes on the Convention Scene: Four Events with Unique Approaches
Fan conventions are one of the oldest event types, dating back to the 1930s. Traditionally,…
Toilet Paper and Toothbrushes: Personal Care Brand Activations Get Real
Advertising campaigns for personal care brands, especially the ones consumers use behind closed doors, often focus…
Reebok’s ComplexCon Booth Sends Attendees to an Ice Cream Shop on the Moon
Exclusive merchandise is what draws attendees to ComplexCon Long Beach each year, so it makes…
Event Safety: How the Industry is Addressing Heightened Security Risks
Event safety protocols have always been a priority for event marketers. But in the past…
B-to-B Dream Team Archive: Four Years, Hundreds of Insights
Did you know we’re hiring? The 2020 B-to-B Dream Team call for nominations is underway,…
Full Coverage: The 2019 Experience Design & Technology Awards
Recognizing the best use of design, social media and technology to enhance live experiences There…