With a Secret Password, New Yorkers Unlock a Netflix Takeover of Little Italy
The film “The Irishman,” which began streaming on Netflix on Nov. 27, explores organized crime…
College Marketing: Hyundai Drives a Sustainability Message at Three Campuses
Climate change and environmental sustainability are hot-button topics that marketers can’t ignore, particularly when it…
Lincoln’s Partner-Rich Activation Capitalizes on the Low-Pressure Test Drive
Automakers know that to get consumers to fall in love with a vehicle, they need…
Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App
How brands can make magic on the red-hot social platform Step aside, Instagram. There’s a…
Q&A: What the Rising Cost of Consumer Attention Means for Event Marketers
A new kind of metric worth adding to your measurement toolkit Measuring the value of…
Four Insights on How the California Consumer Privacy Act Will Impact Event Marketers
How marketers can crack the code on California’s version of GDPR On the heels of…
EM Executive Chat: Six Questions with Visible’s CMO
If you haven’t heard of Visible, the all-digital, low-cost wireless service that utilizes Verizon’s network,…
Sponsorships Checklist: Four Tips for Brands on Activating for an Active Crowd
A behind-the-scenes look at the evolution of Tough Mudder’s sponsorship program Nearly 10 years ago,…
#Phonetopia: Visible Brings its Service to Life with a Phone-themed Obstacle Course
For many consumers, a wireless provider is just that—a faceless service that powers their phones.…
College Football: Inside McDonald’s Touchpoint-rich Magic City Classic Sponsorship
Authentic sponsorship programs demonstrate a certain level of commitment. And for McDonald’s, the decade-long title…