How the BudX Hotel Experience Delivered 1 Billion Impressions
Even for the King of Beers it was a tall order: 200 influencers from 20…
Study: Consumers are Willing to Travel 500 Miles for Fan-centric Experiences
It’s hard to believe it, but festival season will be here before you know it.…
A Media Buy Evolves into a Live Event for MINI Ahead of its All-electric Launch
Sometimes, a billboard is too flat and a static car display doesn’t tell the whole…
Valentine’s Day Experiential: Consumers Feel the Love with Brand Campaigns
National holidays celebrating everything from hot dogs to bobbleheads may be a modern day marketing…
How to Think Like a Non-endemic Exhibitor: American Express at CES
Activating as a non-endemic brand at a trade show like CES brings with it the…
Sober-Curious: Why Non-Alcoholic Events are Trending
Consumers pursuing a balanced lifestyle are gravitating toward booze-free experiences As consumer habits trend toward…
How Brands Activated for Football Fans at Super Bowl LIV in Miami
Before Jennifer Lopez and Shakira shook the house down with their halftime performance and before…
How Brands Served up Live-action Games, Lounges and Charitable Panels at Sundance
It’s not easy to attract the biggest names in the film industry to Park City,…
Jeep Treats X Games Attendees to a Mountainside 4D Film Experience
As a 17-year partner of ESPN and the Winter X Games, Jeep knows that the…
Covid-19: Navigating the Coronavirus and Events
[Updated Feb. 18] Being part of an industry that thrives on face-to-face interactions and global…