CBS Taps into Classic Content with a ‘The Price is Right’ National Tour
Commemorating the 50th anniversary this year of its 1972 original game show, “The Price Is…
How TikTok Blew up Kind Snacks’ ‘Secret’ Farmers Market in Manhattan
It takes guts for a CPG brand to encourage consumers to eat less of its…
The #DellExperience Returns to SXSW with a ‘Syndicated’ Content Strategy and Music
In an installation-rich environment with share-worthy moments, immersive activations as well as a compelling lineup…
Finalists Announced: The 2022 Ex Awards
The editors of Event Marketer have announced the finalists for the 2022 Ex Awards, the…
Continental Tire Rolls Out New Major League Soccer Mobile Experience
As a sponsor of Major League Soccer (MLS) in the U.S. and Canada, and of…
Comcast Business Launches a New Pavilion Experience for the PGA Tour
In its second year as sponsor of the PGA Tour, Comcast Business prioritized function over…
Brands Celebrate the In-Person Return of SXSW with a Flurry of Experiential Activity
The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been…
How Klarna Leveraged the Hype Around NBA All-Star Weekend to Activate its Chicago Bulls Sponsorship
It wasn’t too long ago that shopping and payments service provider Klarna burst onto the…
FX Promotes Black-owned Businesses and Season Five of ‘Snowfall’ with a Pop-up Marketplace
How experience-based ‘good will’ is driving affinity for the network’s hit drama series As the…
From the Metaverse to NFTs: How Event Marketers Can Tap into the Power of Emerging Tech
A staggering statistic to consider: By 2026, 25 percent of people will spend at least…