Experience Design: Six Colorful ComplexCon Booths That Were Worth the Hype
To experience hype culture in its most concentrated form, EM went to ComplexCon, an annual…
Our Photo Tour of Brand Experiences at Streetwear Convention ComplexCon
ComplexCon, an annual festival and streetwear convention that descends upon California’s Long Beach Convention Center…
Wendy’s Floats a Sampling Barge for Huskies ‘Sailgaters’ in Seattle
To enhance the “sailgating” activities that take place on the water in Union Bay outside…
Omen by HP Shifts its Focus from Competitive to Casual Gamers at TwitchCon
After several years of marketing primarily to competitive gamers, Omen by HP has shifted its…
CBS and IZOD Go Live with a Primetime Matchup Event for College Football Fans
Sports fans are hungry for experiences beyond linear TV, and so are advertisers. To engage…
Just Announced: The 2019 Hidden Gems Award Winners
For decades the industry’s largest events garnered the most attention—and our editorial spotlight. No more.…
How Hershey’s Navigated its First Year in Esports Events
Hershey’s, one of the world’s most well-known brands and non-endemic players in esports, broke down…
Bare Snacks’ SoCal Orchard Sampling Pop-up Highlights Real Ingredients
Consumers in Southern California don’t typically get to experience fall foliage and the fun that…
Go Inside Bare Snacks’ Pop-up Apple Orchard for SoCal Families
Consumers in Southern California don’t typically get to experience fall foliage and the fun that…
Inside the adidas Originals Ozweego Release Experience
To prove to consumers that its styles have always been ahead of their time, adidas…