Inside AARP’s Rolling Stones Tour Sponsorship: ‘Lightning in a Bottle’
AARP, the association for people 50 and older, is all about popping up in unexpected…
Small Conference, Big Thinking: How Quest Software Breathed New Life into its Sales Kickoff
It was out with the old and in with the new at Quest Software’s 2024…
Field Report: Walls, Wellness and Art at the MAGIC / Project Shows
MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned…
The Brief: Casket Coolers and Candy Corn Suites
This week’s hot takes on hot topics in experiential marketing cover Casket Coolers, Candy Corn…
Season Preview: How Brands are Ramping up Tours and Tailgating Events for Football Fans
Labor Day is in the rearview mirror, and for many sports fans, that can only…
Natural Essence: Inside Boehringer Ingelheim’s Sustainable Exhibit
Boehringer Ingelheim, the world’s largest independently owned pharmaceutical company headquartered in Ingelheim, Germany, has set…
Five Brands Hitting the Road this Fall with College Campus Pop-ups and Tours
College campuses have always served as fertile grounds for brand engagement with highly concentrated and…
From Fyre Festival II to Project Pabst’s Return: The Season’s Music Festival Headlines
The summer music festival season is coming to a close, and it was as eventful…
Lessons in Simplicity: Sheetz Hosts a ‘Convenient’ Pop-up Parking Lot Concert
Sheetz customers were treated to something out of the ordinary on Aug. 23 in Bethel…
Rally Rooms and Tequila Clubs: How 11 Sponsors Activated at the 2024 US Open
Fans have been flooding the grounds at the USTA Billie Jean King National Tennis Center…