Inside the Brand X Challenge: The Next Generation of Experiential Marketers
Welcome to the Brand X Challenge. In an effort to raise awareness for the experiential industry…
At Uber Elevate, Innovations and Experiential Make Flying Cars a Reality
Uber Elevate, the annual event dedicated to showcasing the progress that’s been made toward launching…
Stunts: Yahoo Finance Promotes its Subscription Product with a Bank Vault
To support its newly launched Premium subscription service, Yahoo Finance gave consumers in New York…
How ESPN Leveraged Tentpole Moments in Sports to Go Beyond Linear TV
Consumers today can turn to any number of streaming platforms and networks to enjoy sports-related…
How Brands ‘Win with Millennials’ and More: Six Things Marketers Have Said
Before ball pits and Instagram museums were making mainstream news, experiential marketers were carefully chipping…
Building Events for Kids: Everything We Learned from ‘Trolls The Experience’
We sent our summer intern on a different kind of coffee run —to the hottest…
How KinderCare’s Experiential Tour is Engaging Three Targets
For working families, choosing a child care and early childhood education program is an important…
The 2019 It List: Recognizing the Top 100 Event Agencies
The experiential marketing industry’s first and only comprehensive guide to the best agency partners in…
10 Years of Data on Millennials and Causes: How Brands Fit In
If you think cause marketing tie-ins are an event trend, think again. The latest research…
Interactive Feature: Our Full Report on Brand Experiences at Cannes Lions 2019
We came. We saw. We sunburned. EM’s first Cannes Lions International Festival of Creativity is…