Charles Smith Wines at L.A. Pride: Drumlines, Drag Queens and a Double-Decker
This year’s L.A. Pride Parade featured plenty of big-name sponsors, but few matched the multi-faceted…
A Behind-the-Scenes Look at Walmart’s Associate Week & Shareholders Celebration
We spent three days embedded in the “Land of Opportunity” to discover how Walmart’s biggest…
50 Years of Progress: How Brands Commemorated Pride Month
When we think about Pride Month today, visions of parades, rainbows and celebratory events often…
Q&A: Auto and Financial Categories Pose Opportunities for Brands in Esports
Brands activating for an esports crowd take note: competitive players—and the fans who adore them—are…
How One-on-One Interactions Drove Engineer.ai’s Conference Strategy
Toronto-based Collision attracts over 25,000 of the world’s largest buyers and sellers of technology each…
How Samsung’s Unpacked Event Engaged Viewers Live and Virtually
There is a lot at stake with product launch events and, perhaps, a little more…
Four Steal-Worthy Strategies for an Art-Driven Marketing Event
Art, in all of its forms, can be a powerful engagement tool. It evokes emotion,…
Hendrick’s Makes Gin ‘Approachable’ with a Summery Sampling Experience
To introduce its limited-edition batch of Midsummer Solstice to new consumers, Hendrick’s Gin activated a…
Virgin Launches a New Route with Cultural Experiences and Sir Richard Branson
Launching a new flight route is a big deal for an airline, and marketing…
Cantroller, Twitch Launch and E3: How Miller Lite is Scoring with Gamers
With the meteoric rise of business opportunities in esports, brands are jockeying for a piece…