Music Festival Activations: Inside Kia and SiriusXM’s Human Car Wash
If there’s one consistent theme at summer music festivals, it’s sweat. So, to ameliorate that…
Cause Marketing: Origins Invites Fitness Buffs to Sweat for the Planet
Since its inception in 1990, natural skincare brand Origins has made protecting the planet a…
Twitter Connects Users Across Time Zones Through Video Tweetup Events
The idea of attending a Tweetup, where Twitter users meet in real life, is familiar…
LG Demonstrates How ‘Ballers’ Entertain with its Craft Ice House Pop-up
Tapping into its consumer passion points surrounding home entertainment, LG invited influencers to imagine themselves…
How 13 CPG Brands are Leveraging Experiential to Stay Competitive
As consumer behavior shifts and start-ups continue to gain market share, traditional CPG brands can…
The Macallan and Pantone Distill the Art and Science of Color and Whisky Creation
Scotch whisky distiller The Macallan teamed up with The Pantone Color Institute to launch its…
Study: How Brands are Addressing the War on Plastic
It’s no secret that plastic waste is wreaking havoc on the planet, and the fact…
New York Fashion Week Sponsorship: Cocktails, Collabs and Catwalks
New York Fashion Week has a long and storied history that dates back to World…
Launch Events: Lighting Design Ideas from Samsung Unpacked
Samsung Unpacked, the brand’s biannual product launch event, unveiled the company’s Galaxy Note10 and Note10+…
Schick Targets Bald Guys, Invites Them into an Exclusive ‘BIP’ Community
With its fully flexible blades, Schick’s Xtreme razor brand, since its launch in the 2000s,…