Stories of the Year, No. 8: Absolut Makes the Planet Fashionable at Coachella
Marketers know that younger generations expect more than lip service. If you’re a green-focused brand…
Stories of the Year, No. 9: Taco Bell Spices Up the Hospitality Space
If we may speak freely, Taco Bell is doing some cool shit. The brand has…
Pop TV’s ‘Schitt’s Creek’ Has its Moment in the Immersive Pop-up Space
Pop TV’s “Schitt’s Creek” is set in the middle of nowhere, but for three straight…
Inside GitHub Universe’s Secrets to Making Attendees Feel Included
Attendees at GitHub Universe, held Nov. 13-14 at the Palace Fine Arts in San Francisco,…
How the First-Ever BravoCon Engaged 10,000 Pop Culture Superfans
What’s more rabid than a pop culture superfan? A gaggle of pop culture superfans gathering…
Stories of the Year, No. 10: Google’s Playground Wins CES
In what was widely described as “Disney World at CES,” Google took home the prize…
Meet This Year’s Participants: Women in Events 2019
Women have long recognized the importance of forming connections and supporting one another. For many…
How to Prep for the New Year Like a Dream Teamer
We’re building our new B-to-B Dream Team—now accepting nominations for our fifth annual recognition program…
Holiday Roundup: How 16 Brands are Spreading Cheer Through Experiential
Ahhhh… the holidays. A time for family gatherings, bright lights, decadent treats—and figuring out what…
Photo Tour: Audi Russia Transforms an Auto Launch into a Three-act Circus
Automotive launch events are designed to dazzle audience members, often taking the shape of a…