Esports Gains Traction with Higher Education as Universities Hop on Board
With approximately 140 universities offering formalized esports programs today (not to mention the scholarships that…
Snapchat, Twitch and Adobe: More Branded Spaces at Cannes Lions
Let us take you on a photo tour of the French Riviera, Cannes Lions-style. That’s…
How the Stoli Key West Cocktail Classic Supports the LGBTQ Community
What began as a man with “a bar and a dream” has evolved into an…
Four Things to Know About Nik Wallenda’s Tightrope Walk Across Times Square
Tightrope walker Nik Wallenda brings a whole new meaning to the word “stunt.” He has…
Fatherly and Gillette Examine Gender Norms with a Pop-up Gallery Experience
Breaking down gender constructs is no easy feat, but thanks to companies like Gillette and…
Pella Puts New York City on Mute with a ‘Noisy’ Demo of its Windows and Doors
As the third-busiest train station in North America, you wouldn’t describe Grand Central Terminal in…
L.L. Bean Hosts Marshmallow Roasts in Cities with ‘S’more out of Summer’
We all say it: Summer goes by too quickly. So, L.L. Bean this summer is…
Women in Events: 13 Tips for Starting and Running a Woman-Owned Agency
Experiential marketing is an industry that has always skewed female. It’s not unusual to find…
Coverage from Cannes Lions: Five Brands Activating Experiences for Creatives
C’est fini! The 2019 Cannes Lions International Festival of Creativity is a wrap, and we’re…
When Dinner Won’t Do: Inside Johnson & Johnson Vision’s Eye Care Light Symposium
In the health care world, product launches typically involve a sit-down dinner with doctors, a…