MGallery Enlists a Muralist to Transform a Pop-up Hotel Room into a Work of Art
As crowdsourced platforms like Airbnb continue to dominate the hospitality market, traditional hotel brands are…
Twitter Woos NewFronts Advertisers with Surprise, Delight and Design
It’s no secret that Twitter attracts influential audiences, but to show advertisers how its platform…
Twitter’s Head of Global Events Talks Experiential at Cannes Lions 2019
Nous sommes arrivés! Event Marketer has touched down at Cannes Lions International Festival of Creativity,…
Cocktails, Music and Smooth Legs: Inside Skintimate’s Pop-up Shave Bar
For many women, the event that is “getting ready” to go out often involves a…
Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm
With our hair braided and fanny pack clipped tightly, we hit the Bonnaroo Music &…
Locals Lead a Renaissance Hotels Harlem Scavenger Hunt
One of Renaissance Hotels’ points of difference is its Navigator concierge program, where individuals dubbed…
Stella Artois, Bulleit and Nespresso: Brand Activations at Tribeca Film Festival
The 2019 Tribeca Film Festival, which ran from April 24 to May 5, was not…
How Wellness Experiences are Weaving Their Way Into Consumer Events and Conferences
Fresh strategies to help consumers achieve a balanced lifestyle From farm-to-table, to juicing to…
EM Executive Chat: Inside Bulleit’s Word-of-Mouth Marketing Strategy
Bulleit’s anti-advertising approach involves leveraging local cultural invents like Tribeca Film Festival, where it can…
Inside Instagram’s Inspiration-rich Space for Artist Influencers at Coachella
It’s a tall order to build an Instagrammable space for some of your biggest users…