Building Events for Kids: Everything We Learned from ‘Trolls The Experience’
We sent our summer intern on a different kind of coffee run —to the hottest…
How KinderCare’s Experiential Tour is Engaging Three Targets
For working families, choosing a child care and early childhood education program is an important…
The 2019 It List: Recognizing the Top 100 Event Agencies
The experiential marketing industry’s first and only comprehensive guide to the best agency partners in…
10 Years of Data on Millennials and Causes: How Brands Fit In
If you think cause marketing tie-ins are an event trend, think again. The latest research…
Interactive Feature: Our Full Report on Brand Experiences at Cannes Lions 2019
We came. We saw. We sunburned. EM’s first Cannes Lions International Festival of Creativity is…
Charles Smith Wines at L.A. Pride: Drumlines, Drag Queens and a Double-Decker
This year’s L.A. Pride Parade featured plenty of big-name sponsors, but few matched the multi-faceted…
A Behind-the-Scenes Look at Walmart’s Associate Week & Shareholders Celebration
We spent three days embedded in the “Land of Opportunity” to discover how Walmart’s biggest…
50 Years of Progress: How Brands Commemorated Pride Month
When we think about Pride Month today, visions of parades, rainbows and celebratory events often…
Q&A: Auto and Financial Categories Pose Opportunities for Brands in Esports
Brands activating for an esports crowd take note: competitive players—and the fans who adore them—are…
How One-on-One Interactions Drove Engineer.ai’s Conference Strategy
Toronto-based Collision attracts over 25,000 of the world’s largest buyers and sellers of technology each…