Locals Lead a Renaissance Hotels Harlem Scavenger Hunt
One of Renaissance Hotels’ points of difference is its Navigator concierge program, where individuals dubbed…
Stella Artois, Bulleit and Nespresso: Brand Activations at Tribeca Film Festival
The 2019 Tribeca Film Festival, which ran from April 24 to May 5, was not…
How Wellness Experiences are Weaving Their Way Into Consumer Events and Conferences
Fresh strategies to help consumers achieve a balanced lifestyle From farm-to-table, to juicing to…
EM Executive Chat: Inside Bulleit’s Word-of-Mouth Marketing Strategy
Bulleit’s anti-advertising approach involves leveraging local cultural invents like Tribeca Film Festival, where it can…
Inside Instagram’s Inspiration-rich Space for Artist Influencers at Coachella
It’s a tall order to build an Instagrammable space for some of your biggest users…
Citi Sponsorship Mixes Culinary Touchpoints with a Philanthropic Mission
Citi is often recognized in the events world for its entertainment platform, but an important…
Millennial Marketing: Bacardi ‘Dials up the Fun’ at its Rooftop Brunch Event
Summer isn’t here just yet, but Bacardi got the party started early on April 26…
Q&A: Super League Gaming CEO Talks Amateur Esports
With their mega prize pools, noteworthy brand sponsorships and passionate fanbase, professional esports competitions are…
Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening
If you’ve ever heard a brand jingle and thought it was a real song, this…
How Plant-based JUST Egg is Scrambling Sampling in Cities Nationwide
The plant-based food category is booming, but while there has been plenty of buzz surrounding…