How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball
The New York City-based Governors Ball festival, which took place Sept. 24-26, celebrated its 10-year…
Video: The 2021 Ex Awards and EDTAs
In 2021, the industry’s longest-running recognition initiatives for the experiential industry became one supersized program…
Five Ways to Nurture a Dedicated Brand Community
When Wisconsin Cheese made the decision to activate at this year’s virtual SXSW festival, members…
How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival
Some good news for a change: Retail store openings are outpacing closures this year. After…
Winners Announced: The 2021 Ex Awards and EDTAs
The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex…
Amazon Prime Video Scores Big with Gen Z On The Tailgate Tour
Amazon Prime Video is disrupting the college football tailgate scene with unexpected partners and a…
How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event
As the store-within-a-store trend continues to gain momentum, Sephora and Kohl’s have emerged as two…
Six Recent Mobile Tour Strategies That Drove Results
We’re calling it now: 2021 is officially the year of the mobile tour. The strategy…
Nine Pandemic-era Sampling Activations with Tasty Strategies
From celebrity chef partnerships to restaurant menu infusions to unexpected food trucks, brands are leaning…
EMS 2021: Get a Sneak Preview of Cisco’s Keynote
The ultimate industry reunion is on the horizon. For the first time in nearly two…