Podcast: Inside Canada Olympic House and Air Canada’s Paris 2024 Campaign, with Mosaic and Wasserman
The Event Peeps Podcast returns with part two of our look back on one of…
Best of Festive Season: Barbie’s StreamHouse, Coke’s Holiday Train, Dior’s Perfumery and More
The holidays are upon us, and once again, the industry is rising to the occasion…
The Brief: Snail-drawn Carriages and Krampus Bars
This week’s hot takes on hot topics in experiential marketing cover Krampus Bars, “Garriages” and…
Agency Leader Chats: Changes, Culture, Themes for the Year Ahead
The outlook for agencies is “steady.” Satellite offices are popping up, business is on the…
Q&A: Lifeway Foods Talks Festivals, Events for Kids and Marketing an Ancient Recipe
Not many brands can say they created their own category based on an ancient family…
Q4: Event Industry People Moves, News, and Deals
Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions,…
Anniversary Stories: Get to Know Maureen Ryan Fable, 20-Year CEO at FIRST
Over her 20-year tenure as the group ceo of FIRST, a global brand experience agency…
Agency HR Update: Hiring Trends, Mentorship, and the Role of Freelancers
According to findings from EventTrack 2025, EM’s annual research report on experiential marketing, eventgoers are…
5 Lessons in Immersive Storytelling from DesignScene and Secret Theatre
In 2023, global brand activation agency DesignScene acquired Secret Theatre, led by artistic director Richard…
Roundup: 10 Things We Loved in Trade Shows in 2024
One of our favorite perks of covering trade shows is exploring what’s happening around the…