May/June: Event Industry People, Deals, and Moves
Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions,…
HPE CMO Jim Jackson Talks the ‘Sphere Effect’ and the Future of Keynote Content
Hosting the first-ever corporate keynote event at Sphere Las Vegas as part of HPE Discover,…
Field Report: Inside the HPE Discover Keynote at Sphere Las Vegas
There is a new bar set for keynote brand storytelling and corporate events: If what…
Guest Column: The Event Measurement Fundamentals
In the dynamic world of event marketing, where every moment is an opportunity to impact…
The Brief: ’80s Brats and Mega-rich Superfans
This week’s hot takes on hot topics in experiential marketing cover counterfeit pop-ups, curly girl…
Field Report: Six Showstopping A/V Exhibit Displays from InfoComm 2024
Powerful, bright, sometimes surprising, sometimes awe-inspiring, and very smart. The newest audiovisual solutions dazzled at…
Field Report: Top Booth Builds at Licensing Expo 2024
From Sonic the Hedgehog to monster trucks to museum art, the Licensing Expo showcased the…
Intel’s AI Art Gallery in Toronto is a Consumer Testing Ground for Perceptions
Investing in cutting-edge tech can be daunting, and the traditional store setting often involves cut-and-dried…
How e.l.f. Cosmetics’ Indy 500 Sponsorship Placed Women in the Driver’s Seat
When e.l.f. Cosmetics cruised into this year’s Indianapolis 500 as the first-ever beauty brand to…
2024 Food & Beverage Trends to Inspire Your Event Menus
If it feels like you’ve suddenly become surrounded by foodies, you’re not alone. According to…