On the Biz of Esports: A Chat With Xfinity’s Matt Lederer
The Esports Business Summit, produced by Event Marketer and sister publications Cynopsis and Chief Marketer,…
Why the Detroit Auto Show is Moving to June
As the Detroit Auto Show wrapped its 30-year run as the first automotive show of…
Heineken Tears Down the Walls of its House at Coachella
A rearranged Coachella landscape teed up a Heineken House revamp this year, the 20th year…
Coachella Roundup: Heineken, Instagram, HP and more Activate in the Desert
Spring’s hottest ticket is about to fringe and flaunt its way into a second weekend.…
MTV Spring Break Makes a Comeback with an Experiential Marketing Twist
Talk about a reboot. MTV made a splash in the experiential world with the revival of…
Meet the Speakers, EMS 2019: Uber, Music Sponsorships and Balancing Partnerships
As we count down the days to the Experiential Marketing Summit, May 14-16, at Caesars…
At SXSW, Facebook Opens the Doors to its Art Department CSR Program
Social networking sites are about connecting the world and communities, ultimately, through our devices. But…
Modern Metrics: How Event Marketers are Deploying Fresh Measurement Tools
Since the dawn of event marketing, one of the industry’s greatest challenges has been proving…
Micro-programs: Consumers Tweet for Lucky Charms ‘Drops’ on St. Patrick’s Day
General Mills’ Lucky Charms brand partnered with delivery service Shipt for a Saint Patrick’s Day…
How Platforms Like Braindate Help B-to-B Attendees Build More Relevant Networks
A decade ago, swapping business cards or meeting up for a quick drink at happy…