SXSW 2019 Part Deux: Experiential in Austin, From Dell to Bumble to Twitter
From augmented reality-enabled audio journeys to a library of President Donald Trump’s tweets to “Project…
Meet the Speakers, EMS 2019: Walmart and Reinventing the Conference Wheel
We’re back with more event inspiration from the speaking faculty at the Experiential Marketing Summit,…
How Chevy is Making a Difference Among Girls with its Soccer Sponsorship
Sponsorships connect brands to consumer passion points, but they can also open doors to help…
Hold the Phone: Our Picks for Best Booth Experiences at MWC Barcelona 2019
Everything about MWC Barcelona is larger than life. The annual trade show, formerly known as…
HBO’s #ForTheThrone Campaign Inspires Fans and Brands to Celebrate ‘Game of Thrones’ Final Season
It’s safe to say that the eagerly anticipated premiere of “Game of Thrones'” eighth and…
The Wait is Over: Behold, the 2019 Ex Awards Finalists
The editors of Event Marketer announced the 2019 Ex Awards finalists, the best experiential marketing…
Stunts: Taco Bell Canada Fans Trade a Drive-Thru for a Slide-Thru on the Slopes
Taco Bell is known for creating clever activations for its enthusiastic millennial and Gen Z…
EM Executive Chat: Inside Amazon Prime Video’s ‘Garden of Earthly Delights’ at SXSW
Amazon Prime Video made its SXSW debut in Austin this year with a garden of…
Courting Casual Gamers, Activision Blizzard Media Asks SXSW Attendees to ‘Unlock the Gamer Within’
Activision Blizzard Media created a two-story arcade for attendees of SXSW in Austin this year,…
Gotcha! Brands Get Creative with April Fool’s Day Pranks
Its exact origins are a mystery, but for people around the world, April Fool’s Day…