Best of the Fest: Six Brands Engaging Consumers and Creatives at Sundance
The 2019 Sundance Film Festival in Park City, Utah, is in full swing, with dozens…
Blazing Trails: The Do’s and Dont’s of Cannabis Experiences at Events
For decades, it was criminalized, stigmatized and scrutinized, but over the last few years, cannabis…
Seven Brands Using the Family-Friendly Trend to Engage Multiple Generations
The beauty of family-friendly events is that they engage multiple generations in one fell swoop.…
Courting the Film Industry: CNN Worldwide CMO on Activating at Sundance
For brands seeking to engage an audience of creative storytellers, film industry folk, celebrities and…
CES 2019: Twitter Commons Returns with Texture and a Business Message
For a fifth year, Twitter created an oasis of connection at The Cosmopolitan in Las…
Hot Properties: Beautycon’s Marketing Director Talks Entering the Pop-up Space
The massive makeup convention that is Beautycon recently entered the pop-up space. Beautycon POP, which…
Nostalgia Marketing: Four ’90s Experiences That Were All That and a Bag of Chips
Ahhhh… the ’90s. An era before social media and smartphones when “Tickle Me Elmo” caused…
Q1 Huddle: More Inspiration from the 2018 Dream Team
We’re building our new Dream Team—now accepting nominations for our fourth-annual recognition initiative focused on…
American Express Service Stations at CES Focus on Attendee Needs
There is a clear and present business audience at CES for American Express to engage…
Blindfolded Attendees Experience Netflix’s “Bird Box” Inside a Double-Decker Bus
Netflix’s Dec. 21 film “Bird Box” has permeated the cultural landscape with countless memes, a…