Krazy Glue Enlists The World’s Strongest Man for its Latest Product-Testing Stunt
Brands often market themselves with lofty claims, but those that put their money where their…
Q&A: Nat Geo’s CMO Offers Five Insights on Creating ‘Disruptive’ Experiences That Drive Tune-in
TV show-themed activations abound these days, making it more important than ever for brands to…
Inclusive RFPs: An Inside Look at Facebook’s Supplier Diversity Directive
Diversity and inclusion have become top priorities for brands seeking to be relevant and successful…
Amex at Art Basel: Platinum House Provides Women-Focused Networking and Late-Night Bites for Cardmembers
American Express brought its Platinum House experience to the 1 Hotel South Beach at Art…
New Year’s Eve Roundup: How Alcohol Brands Spiked Their Sampling Events in 2018
Good drinks often come with good stories, and brands across the spectrum of spirits and…
Exclusive by Design: How Hospitality Experiences Drive Brand Loyalty
Insights from Citi, Grant Thornton, Under Armour and TE Connectivity There was a time not so…
Three Insights on Activating at Art Basel without a ‘VIP’ Experience
Between the world class art and parties, standing out at Art Basel is a tall…
Year in Review: The Top Experiential Trends and Strategies of 2018
Following several heavy tech years in experiential marketing, 2018 served up a rich design story.…
Six Holiday Experiences That Proved it’s the Most Wonderful Time of the Year
Few things shine brighter than the creative campaigns dreamed up by event marketers during the…
People’s Choice: Inside EM’s 10 Most-Read Stories of 2018
As the year comes to an end and we look ahead to the topics and…