adidas Originals Democratizes the Streetwear Drop with Augmented Reality at ComplexCon 2018
Streetwear enthusiasts live for limited-edition sneaker drops, but the events are notorious for their painfully…
The Event Marketer’s Guide to Engaging Superfans
The superfan demographic is a force to be reckoned with, but to tap into its…
Fans Put Under Armour’s ColdGear Apparel to the Test at the World’s First ‘Ice Gym’
Even the toughest fitness buffs struggle to stay active in extreme temperatures, so to tout…
Canon’s ‘Portals’ Pop-up Teaches Consumers How to Snap Better Social Media Pics
In this day and age, anyone with a smartphone is deemed a photographer, but to…
Call for Nominations: The 2019 B-to-B Dream Team
It’s that time of year, folks—Dream Team time. Event Marketer is now accepting nominations for…
Lines of Engagement: How to Lessen the Pain of Attendee Wait Times
How to make the most of attendee downtime by engaging a captive audience No one…
Multisensory Moments, Product Drops: Inside Reebok’s First ComplexCon Exhibit
With its steal-worthy product drops out of a box truck built into the exhibit, bright…
A Convention Meets an Instagram Museum at the Sephoria House of Beauty
Customers and clients of Sephora know the beauty retailer well for its bright environment, product…
Jaybird Creates a Mindfulness Pop-Up with Partners for Marathon Runners, Athletes
To promote the launch of its first Pro Series product, Tarah Pro, headphones brand Jaybird…
Highlights and Insights From our Inaugural Conference for Esports Marketers
Esports is on pace to outpace the NFL, according to a 2018 study by PricewaterhouseCoopers.…