Four Steal-Worthy Engagements from Square’s Partner Summit
Tech conferences are a dime a dozen, but the leaders of the pack are leveraging…
Cause Marketing: When Kids Were Fined for Lemonade Stands, Country Time Stirred Up a Hyper-Local Campaign
Country Time Lemonade noticed a pain point among its consumers over the summer: Kids across…
Sports Sponsorship Roundup: 10 Slam-Dunk Strategies
Sports fans comprise one of the most passionate and powerful demographics in the world. It’s…
The Intel Learning Lab Tour Gives Students High-Tech Educational Experiences
Intel technologies touch a variety of industries, but to showcase how its innovations can transform…
Swisse Wellness Creates a Product Sampling Oasis for Yogis at Wanderlust 108
To increase its presence in the U.S., Australia-based vitamin and supplement brand Swisse activated a…
Halloween Experiential: Brands Treat Consumers to Stunts, Swaps and Snapchat
Halloween is an experiential holiday. Between Halloween events, costumes, multisensory elements and, of course, “sampling,”…
HomeAway’s Festival Sleepover Experience: VIP Access, a Stylish Lodge and ‘Survival’ Kits
Traveling to a music festival is fun, but the quest to find nearby lodging? Not…
Inside Intel House at Fast Company Innovation Festival: AI and 5G Technologies
Intel is a technology brand best known for powering the PC. But a key company…
Research: Citi CMO Offers Four Insights on the Link Between Events and Brand Loyalty
Citi is no stranger to the world of event marketing. The financial services brand produces…
Cook-Offs, Influencers and ‘Living Simply’: Inside Barilla’s Laver Cup Sponsorship
As much of the culinary world continues to hype complex meals featuring exotic ingredients and…