Three Insights from Intel on Creating Industry Event Experiences That Stick
How Intel approached an industry event with people in mind Like most technology brands, Intel…
Mystery Bartenders, Floating Dessert: Klarna Introduces Retailers to its Brand
Today’s retail checkout experiences can be frustrating, but Swedish-based payment provider Klarna aspires to change…
Summit Reimagines its Culinary Program with Mercedes-Benz, The Glenlivet and Fords Gin
The invite-only Summit ideas festival brings together a global community of creators, from entrepreneurs to…
Stunt: Steve Buscemi’s ‘God’ Character Appears on Toast at Brunch Hotspots
All over the world, people have reported spotting religious figures in unexpected places, even on…
Photo Tour: Five Brands Scoring with Fans at NBA All-Star Weekend
Ahead of the 68th NBA All-Star Game, brands and hoops fans of every stripe descended…
Five Things Agencies Wish They Could Change About the RFP Process
For the agency community, RFPs can be, well, painful. We asked a few industry veterans…
Three Strategies for Igniting a CBD-infused Experience
If you’re one of the many event marketers who keeps a close eye on pop…
Food and Beverage Trend Watch: 2019 Culinary Themes
Most industry vets know that the first thing an attendee is likely to complain about…
Engaging Lifelong Fans: Inside Mattel’s Hot Wheels Monster Trucks Live Tour
Mattel’s Hot Wheels brand is a multi-generational property, one that attracts young consumers who play…
The New RFP: 17 Tips for Securing More Productive Agency Partnerships
Experiential marketing as a business is experiencing explosive growth. But with that growth comes added…