Photo Tour: Inside CES Brand Headquarters by Facebook, Spotify and Twitter
While the big branded booths in the halls at the Las Vegas Convention Center and…
How Brands Responded to the Government Shutdown
Unless you’ve been hiding under a rock, you know that hundreds of thousands of federal…
CES 2019: How Google Took Attendees for a Ride
Google once again made its presence known at CES, Jan. 8-11, with a two-story Google…
Best of the Fest: Six Brands Engaging Consumers and Creatives at Sundance
The 2019 Sundance Film Festival in Park City, Utah, is in full swing, with dozens…
Blazing Trails: The Do’s and Dont’s of Cannabis Experiences at Events
For decades, it was criminalized, stigmatized and scrutinized, but over the last few years, cannabis…
Seven Brands Using the Family-Friendly Trend to Engage Multiple Generations
The beauty of family-friendly events is that they engage multiple generations in one fell swoop.…
Courting the Film Industry: CNN Worldwide CMO on Activating at Sundance
For brands seeking to engage an audience of creative storytellers, film industry folk, celebrities and…
CES 2019: Twitter Commons Returns with Texture and a Business Message
For a fifth year, Twitter created an oasis of connection at The Cosmopolitan in Las…
Hot Properties: Beautycon’s Marketing Director Talks Entering the Pop-up Space
The massive makeup convention that is Beautycon recently entered the pop-up space. Beautycon POP, which…
Nostalgia Marketing: Four ’90s Experiences That Were All That and a Bag of Chips
Ahhhh… the ’90s. An era before social media and smartphones when “Tickle Me Elmo” caused…