State of the Art: Five Brands Leveraging Digital Art Experiences to Engage Fans
The world of art, like everything else, has gone high-tech. From digital art walls and…
35 Under 35 Bonus Content: More Q&A with Comedy Central’s Shawn Silverman
Shawn Silverman, svp-brand marketing for Comedy Central, is among the inductees into our inaugural 35…
35 Under 35 Bonus Content: Extended Q&A with Marriott’s Diana Pavlov
Pavlov shares her thoughts on what’s working in today’s experiential marketing landscape—and what’s on its…
US Open of Surfing Festival Engages Consumers With Pro Athletes, Boomerangs and Athletic Contests
At the Vans US Open of Surfing this year, from July 28-August 5 at Huntington…
Castello Cheeses Samples Regional Food Festivals with Beer, Burgers and Mongers
Wine and cheese pair well, of course, but Castello cheeses found a way to express…
Inside the US Open: Five Brands That Scored With Tennis Fans
Fan-centric activations add topspin to tournament sponsorships More than 700,000 tennis fans descend on the…
Retail Blitz: Nickelodeon’s ‘Sunny Day’ Activation for Kids Hits Walmart Stores
To support the launch of a product line surrounding its “Sunny Day” TV series, Nickelodeon…
adidas Skateboarding and Journeys Elevate Action Sports at the Inaugural ‘Destination San Diego’ Event
adidas Skateboarding and longtime retail partner Journeys have a history of leveraging music and art…
Experiential Art, Powered by HP: Inside Panorama Music Festival’s ‘The Lab’
New York City’s Panorama Music Festival, held this year July 27-29 on Randall’s Island, may…
Seven Strategies eBay Employs to Increase Engagement at its Annual Seller Conference
eBay has hosted seller events since 2002, but three years ago it launched eBay Open,…