Guerrilla Marketing: Sixt Rent-a-Car Stages a Takeover of Manhattan’s Sixth Avenue
To build awareness of its brand and draw attention to its first New York City-based…
Fullscreen Engages Gen Z with Influencers and Movie Screenings at VidCon 2018
It’s not easy earning (and keeping) the attention of Generation Z, but media company Fullscreen…
SAP Rolls Out a New Narrative at SAPPHIRE NOW with Story-driven Immersion Zones
For a brand with an expanding portfolio of business solutions that benefit many different industries,…
Fab 50 2018: Recognizing the Industry’s Top Exhibit Builders
Today’s fabricators wear many hats. They design and build the stunning housing for the experiences…
Inside Panorama 2018: Digital Art, Gaming and Glitter
Despite an early closure Friday afternoon due to weather conditions—which took down with it all…
From Pop-ups to Property: Propel Water’s Co:Labs Fitness Festival Program Expands
In an effort to differentiate itself from its Gatorade sister brand, and hyper-engage its fitness…
Blue Apron Uses Cooking Classes and Movie Nights to Connect to an Expanding Consumer Demographic
Blue Apron, provider of chef-designed recipes delivered to your door in an insulated box, kicked…
Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences
The logistics alone will blow your mind: 64 matches over 32 days in 11 cities…
35 Under 35: Meet the Brightest Young Minds in Experiential Marketing
To shine a spotlight on the rising stars across the industry, we unveiled the 35…
The 2018 It List: Recognizing the Top 100 Event Agencies
A landscape touted for years as “uncluttered” has become anything but. Live experiences continue to…