Ex Awards 2018: Full Coverage of 72 Outstanding Campaigns
Experiential marketers have always broken boundaries. From tackling seemingly impossible stunts to activating campaigns at…
Uniqlo Block Parties Engage Shoppers, Drive Them to Nearby Stores
Uniqlo’s annual release of its graphic t-shirts or “UT” collection serves as a platform to…
Chevy’s VIP Event Illustrates the Authentic Tie Between Country Music and Trucks
Think of the quintessential country music festival and chances are, pickup trucks quickly come to…
The Dream Machine Experience: Inside an Instagram Museum
The Dream Machine is an interactive Instagram museum experience designed to “offer an escape from…
Anatomy of a Bodega: Altos Tequila Events Celebrate the Spirit of La Familia
As part of a six-city event series, Altos Tequila’s J. Hernandez and Sons Bodega pop-up…
Seven Ways to Leverage Nostalgia Marketing in Events
There’s nothing quite like that warm, fuzzy feeling you get when looking back on fond…
adidas Re-Creates the Iconic Venice Pavilion to Celebrate Skateboarding Culture and Street Art
There was a time not so long ago when street art and graffiti were viewed…
Grand Ex 2018: State Farm, The Marketing Arm and the Best Campaign of the Year
State Farm and The Marketing Arm score the Grand Ex with a cause marketing campaign…
Marriott Channels ‘29Rooms’ With Curated Vignettes at its Biannual Leadership Summit
When Marriott International acquired Starwood Hotels & Resorts Worldwide in 2016, the number of brands…
JetBlue Takes ‘On-Demand’ to New Heights with Transcon Pizza Deliveries
To highlight its transcontinental routes in an unconventional way—a delicious one, one might argue—JetBlue took…