Eight Ways to Produce a Fan-Centric TV Show Experience
If event marketers have learned anything over the years it’s that people don’t just want…
Four Ways to Execute a Beach Event Without Getting Burned
When it comes to beach sampling activations—from permit requirements, to location logistics—there’s no shortage of…
Nostalgia Marketing: Werther’s Creates a Life-Sized Version of Candy Land to Boost its Portfolio
Werther’s Original may be known for its classic hard caramels, but its portfolio includes a…
Time’s Up: How the B-to-B Events World is Responding to the Women’s Movement
When a group of chief marketers from Fortune 500 brands called out CES for its…
MTV Marks the Return of ‘Jersey Shore’ with Snooki, Deena and a Meatball Truck
Like any good sitcom, MTV’s “Jersey Shore” reality series delivered rolling inside jokes for fans…
‘American Idol’ Drives Tune-In with a Helicopter Stunt and Golden Tickets
As “American Idol” moved into “Hollywood Week” on March 26—the portion of the show where…
Bacardi’s Havana Club Leverages Immersive Theater to Bring its Heritage to Life
“This is your key to the back door,” we were told, and handed skeleton keys…
Storytelling, Design and Tech: Six Experiential Trends from the 2018 New York International Auto Show
From safety and security to innovation and design, the auto brands at the 2018 New…
EventTech 411: Mobile Audience Engagement Tools
Talk to just about anyone in the industry and they’re apt to tell you that…
Watch: Inside The Experience by Dell Lounge at SXSW
Dell Technologies’ audiences and solutions run the gamut. For its six-day event program at SXSW…