L.L. Bean Gives Office Life the Boot with Four Outdoor Workspace Activations
You might say the office is untapped marketing territory, rife with consumers looking for a…
And We’re Live: Dell’s Tips for Creating Live Event Broadcasts That Drive Engagement
Four tips for optimizing viewership and engagement—from the show floor Content continues to be…
Fore! Google Gets Experiential With a Product-Inspired Mini Golf Course
The Google Home Mini voice assistant was designed to simplify daily tasks for consumers, so…
A Playful ‘Life Coach’ Pop-up Showcases the Luxury Brand’s Mystical Side
Coach’s refined aesthetic and rich New York City heritage came to life June 12-17 with…
Why the Industry is Embracing the Tiny House Trend
Five brand activations that leveraged the ‘less is more’ mentality Tiny houses are a big…
Seven Strategies Behind Uber Elevate’s Vision to Make Flying Cars a Reality
The Uber Elevate Summit was borne of one simple, zany question, according to Uber head…
Festival Q&A: Chevy Talks Trucks, Tunes and Why Authenticity Matters
Chevrolet’s recent VIP “Boots on Stage” event just outside Stagecoach Festival served as a celebration…
Esports: Five Questions with Electronic Arts Event Producer Corbin W. Bourne
EA PLAY, a gaming event that connects fans through live broadcasts, demos, music, competitions and…
Five Brands Scoring With Soccer Fanatics at the 2018 FIFA World Cup
Every four years, millions of sports fans revel in the FIFA Men’s World Cup, the…
To Encourage Attendee Interactions, MobileIronLive Welcomes Attendees ‘Home’
Enterprise security company MobileIron each year brings together IT professionals for an annual conference on…