Box Trucks, Giveaways, and 25 Dogs: Inside Universal’s ‘Despicable Me 4’ Premiere
The Minions have become icons in their own right, so for the premiere of Illumination’s…
SDCC 2024: Brands Descend on San Diego with Chariot Races, Bathroom Battle Stations and 2D Factories
San Diego Comic-Con returned to its former glory last week after the Writers Guild of…
The Brief: Foldable Buses and the Stayman Islands
This week’s hot takes on hot topics in experiential marketing cover foldable buses, Piña Oatladas…
Agency Ops: Nine Takeaways from our Summer Editorial Roundtable
Costs have peaked, deadlines are tight and freelancers are backing up agency operations teams that…
WNBA Live 2024: A Roundup of Brand Activations at the All-Star Fan Festival in Phoenix
The Women’s National Basketball Association (WNBA) has experienced a meteoric rise in popularity this year,…
On the Road to SDCC, Mountain Dew Opens a Dystopian Desert Motel for ‘Borderlands’
What’s the perfect backdrop to recreate a post-apocalyptic landscape? Albuquerque, NM, and its desert climate…
News: Force Majeure Clauses and a Financial Firm’s Lawsuit Victory
It wasn’t long ago that force majeure was commonly perceived as insignificant boilerplate language added…
How a Mercedes-Benz Culinary Series is Sparking Connections with a Digital Table
Picture this: You get invited to an intimate dinner at an upscale L.A. restaurant with…
Veuve Clicquot Illuminates New Yorkers with an ‘Emotions of the Sun’ Photo Exhibition
Veuve Clicquot takes pride in shining its “solaire” culture on the world through bright, boundary-pushing…
30 Years of Essence Fest: Q&A with Executive VP-Experiential Michael Barclay
Social media threads and Reddit forums were lighting up ahead of the 2024 Essence Festival…