WE tv Embeds Itself Among Times Square Attractions with the ‘Bridezillas’ Museum
For nine years, the docuseries “Bridezillas” on WE tv introduced the world to the cultural…
Herbalife Nutrition’s Fit + Fuel Station at SXSW Aims to Rejuvenate Busy Festivalgoers
If you’ve ever attended the SXSW Conference & Festivals, you’ve probably experienced scurrying between endless…
10,000 Bouquets: FTD and PopSugar Celebrate International Women’s Day
Flowers are an ageless item, able to transcend generations as a symbol of celebration. To…
Mtn Dew Kickstart Gives Fans Courtside Access at NBA All-Star Weekend
One might argue that NBA games are as much about who’s sitting courtside as they…
March of Dimes’ First Experiential Activation Helps Drive an 80th Anniversary Rebranding
March of Dimes, like most nonprofits, has through the years relied on a traditional calendar…
Inside HSBC’s Modern Lounge and Event Space at Davos
Shifting away from high-tech showcases it has created the past few years at Davos, HSBC…
Introducing the 2018 B-to-B Dream Team… The Industry’s Most Valuable Players
It’s one of the best times of the year here at Event Marketer, when our…
Mars Pampers New Yorkers With Candy-Infused Salon Services at its Sweet ReTREAT
You may be familiar with the pop culture phrase “treat yo self,” but you’ve likely…
Cover to Cover: EM Follows up on 15 Years of Cover Stories
When Event Marketer published its first issue 15 years ago, event organizations were just starting…
Stunts: 11 Ways to Stop Consumers in Their Tracks
In an age when goldfish have longer attention spans than humans, getting consumers to notice…