Charmin Invites Consumers to ‘Enjoy the Go’ Inside 14 Themed Restrooms
If there’s one thing New York City lacks, it’s clean restrooms—especially during the hectic holiday…
It’s a Supersized Roundup: 12 Experiential Tour Programs from 2017
From Slurpee trucks to employee benefits on a big bus to “Paw Patrol” and barnyard…
Year in Review: Take a Spin Through EM’s Top 10 Stories of 2017
You clicked. You liked. You shared. You clicked all over again. Introducing EM’s 10 most-read stories of…
Last-Minute Gift Guide for the Event Marketer Who Has It All
Event marketers have seen it all and tried it all. They’ve launched product. They’ve tested…
How The Berkeley’s Out Of The Blue Experience is Elevating Multisensory Events
If you think you know multisensory events, think again. Luxury hotel The Berkeley on Nov. 15…
Amazon Prime Video Revs up Fans of “The Grand Tour” With a Modern Drive-In Tour
As Amazon Prime Video’s original series “The Grand Tour” approached its second season, the brand…
Taste of Home Elevates its Gingerbread House Installation With a 4D Storytelling Experience
Culinary publication Taste of Home is back for the fourth year in New York City’s…
Citi’s ‘JOYTM’ Dispenses Surprise and Delight in NYC
Anyone who’s been to the Big Apple knows impressing jaded Manhattanites is no easy task,…
Six Experiential Marketing Lessons From Harry Potter: The Exhibition
Since it first opened its doors in 2009, Harry Potter: The Exhibition has immersed millions…
Q&A: Chobani’s Peter McGuinness on Authenticity, Storytelling and Why Experiential Works
Peter McGuinness, chief marketing and commercial officer at Chobani, is feeling pretty good these days.…