Millennial Marketing: McDonald’s Makes Dreams Come True With an Adult Playscape at ComplexCon
It’s no secret that millennials are receptive to nostalgia marketing, so when McDonald’s unveiled an…
Banks’s Beer Tells it Like it is With a Snarky Advent Calendar Installation
British beer brand Banks’s on Dec. 1 launched a holiday campaign that replaces cheesy sentiments…
Hennessy’s Pop-up Takes Consumers on a Multisensory Journey Through the Cognac-Making Process
Ahhh… there’s nothing quite like knocking back a deep, satisfying sip of cognac to lift…
Sephora Launches Rihanna’s Makeup Line With the World’s First Live-Created Fan Film
It’s not often that Rihanna fans feel like celebrities when they’re in the presence of…
Cruise Through the Best Auto Activations of the Year
From Fashion Week to Fashion Island, New York City to Newport Beach, automotive event marketing…
Vevo Rewards Employees and Clients With a Freak Show-Themed Halloween Event
For the last seven years, music video and entertainment platform Vevo’s annual Halloween extravaganza for…
Why the Conference Keynote is Shrinking
Remember keynote speeches with 11,000 people streaming into an auditorium to hear a company ceo…
Meals on Wheels: Uber Whips Up a Mobile Dining Experience to Launch its New Credit Card
Uber earlier this month took to New York City streets to celebrate the launch of…
Hunter’s Multisensory Greenhouse Experience Transports New Yorkers to the Scottish Highlands
Think of New York City’s bustling Grand Central Terminal and chances are, rolling mist and…
Live From EventTech 2017: What You Missed on Day Three
They say what happens in Vegas, stays in Vegas, but from an event marketing perspective,…