Live From EventTech 2017: What You Missed on Day Two
The marketing technology conference of the year kicked off day two bright and early at…
Live From EventTech 2017: What You Missed on Day One
It was 62 and sunny in Las Vegas on Monday, not too shabby for the…
Q&A: Ally Bank’s CMO on Her ‘Disruptive’ Strategy and the Role of Experiential
Ally Bank last month sent a drone flying around the food court at Carolina Place…
JetBlue Offers Three Tips for Activating In-Flight Events
Marie Claire in 2016 connected 100 women in business on the East Coast with 100…
MorningStar Farms Hits Retailers and Breweries on the Grill It to Believe It Tour
According to Nielsen, 75 percent of Americans are open to eating vegetable-based foods, while one-third…
Illy Brews a Premium Sampling Experience at the NYC Wine & Food Festival
It’s not always easy to find a decent cup of coffee, but for attendees of…
Photo Tour: JetBlue Brings the Mint Experience to the Green for its Annual Charity Event
JetBlue, in its ninth year as title sponsor of the JetBlue Swing For Good Golf…
Marie Claire’s Next Big Thing Concept Shop Offers a Look at the Future of Retail
The average consumer is accustomed to making purchases with the click of a button, but…
LG’s Pop-Up Combines the Excitement of Cinema With the Comfort of Home
Electronics brand LG has partnered with Dolby, the company that brought us “surround sound,” in…
Country Music Events: How Big Brands are Building Loyalty
The Wide-Ranging Fan Base Spans Regions and Generations It can be indie, it can…