From Surfing to Rage Rooms, Five Ideas for Spicing up Internal Events
In the era of remote work and global teams, organizations have to work harder than…
The Brief: Billboard Races and Bratty Birds
This week’s hot takes on hot topics in experiential marketing cover billboard races, bratty birds…
Field Report: Five Design and Activation Trends from Vision Expo West 2024
Vision Expo West returned to The Venetian Convention Center & Expo in Las Vegas Sept.…
Trade Show Industry Updates: News, Data, Trends
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel…
Facials Brand Glowbar Experiments with its First Activation Developed In-house
Combining ice cream and facials seems like an unlikely duo, but Glowbar turned it into…
Tales from The Tailgate Tour: Tips for Popping up at College Football Game Day
Tailgating is a time-honored college football tradition, and in recent years, the experience has evolved…
Design Inspiration: A Sneak Peek at the U.S. Pavilion Build at Expo 2025 Osaka
When Expo 2025 Osaka opens next April, millions of visitors will rush in to discover…
Q3: Event Industry People, Deals, and Moves
Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions,…
How Jameson is Rabble-rousing Fans with a ‘Touchdown in Dublin’ Tailgate Tour
Several NFL games will be played overseas this football season, but none of them will…
The Brief: Harvesting Screams and Ferry Fashionistas
This week’s hot takes on hot topics in experiential marketing cover symphonies of screams, ferry…