Salsa Brand LA VICTORIA Celebrates 100 Years With Private Culinary Events and Traditional Sampling
It’s no easy feat capturing the essence of modern West Coast living, but salsa brand…
Nature Valley Turns Parking Spaces into ‘Parklets’ to Boost its National Parks Partnership
General Mills brand Nature Valley has been a long-time partner of the National Parks Conservation…
AT&T Explores the Intersection of Tech and Entertainment at its Two-Day SHAPE Event
What do you get when the worlds of technology, media and entertainment collide? In the…
Advocacy-Driven Events and an Eco-Chic Lounge Mark Citi’s Global Citizen Sponsorship
For Freedom. For Justice. For All. It’s the slogan non-profit Global Citizen operates under on…
Essential Tips, Trends and Takeaways From the Event Safety Summit
You don’t have to be an event professional to recognize that there has never been…
Photo Tour: FX Revives 1980s L.A. for the Launch of ‘Snowfall’
To promote its new series Snowfall,” FX Networks created a launch event that generated excitement…
Fuso Transforms a Parking Garage Into a ‘Positive Energy Station’ for the Launch of its All-Electric Truck
Product launches in the trucking industry typically take place in a convention center or even…
Kia Brings the Runway to the Raceway to Introduce its new Stinger to the Media
Fashion Week is home to many runways, but few have challenged a supermodel to go…
Training Day: How Intel, Ford and Nestlé are Elevating Event Staffer Roles
By the time an event, exhibit or activation has come to fruition, most event marketers…
Tequila CAZADORES Taps Into Taco Tuesday and Hispanic Heritage Month With the Bodega Bites Event Series
Tapping into the red-hot Taco Tuesday trend, Tequila CAZADORES is spicing up three major markets…