Q&A: Viacom SVP Gives the Scoop on Comedy Central’s Colossal Clusterfest Event
The inaugural Colossal Clusterfest, held June 2-4 in San Francisco in partnership with Superfly, was…
Otter Pops Combines its Classic Flavor Ice Brand with the Modern Tiny House Trend
Paying homage to its West Coast roots, the 47-year-old Otter Pops flavor ice brand, a…
Honda Civic Tour This Year Features OneRepublic, Local Culinary High Notes
The Honda Civic Tour, the automaker’s annual concert event series now in its 16th year,…
Six Tips for Reimagining B-to-B Events From the Offbeat C2 Montréal Conference
Acrobats and clowns perform between sessions. Brainstorming discussions are held in chairs suspended 30 feet…
Wholly Guacamole’s Summer Sampling Tour Dips into a Fresh Target Audience
MegaMex Foods’ Wholly Guacamole brand this summer hit the road on a sampling tour designed…
Event Marketers Embrace the Total Solar Eclipse: Autos, Mattresses, Bananas and More
Many people won’t know exactly what to expect on Monday, Aug. 21, when the total…
Engaged: How Three Brands are Disrupting the $50 Billion Wedding Industry
Ahhh… wedding season. The beautiful bouquets. The heartfelt vows. The unsolicited advice from overbearing mothers.…
HP at Panorama Festival 2017: More Interactives, Fresh Measurement Tactics
HP for a second summer went after the digitally savvy audiences at Panorama Music Festival,…
Inside This Year’s Hotel Tacoma
From a “beast feast” to shave stations to whiskey tasting to paragliding, off-roading, deep-sea fishing…
Toyota’s Hotel Tacoma Adventure Influencers Land on the Oregon Coast
Toyota’s Hotel Tacoma returned once again this year, landing on Cape Lookout on the Oregon…