State Farm’s Festival Strategy Encourages Music Lovers to Make a Difference
State Farm returned this year to the music festival and concert circuit once again with…
Fans of Amazon Prime Video’s “The Tick” Engage With a Sassy AI-Powered Watercraft at New York Comic-Con
Hot off of its San Diego Comic-Con activation, Amazon Prime Video plunged deeper into the…
Five Tools to Collect Data Faster and Smarter
Thanks to technology, one of the most tedious and intrusive elements of the event marketer’s…
50 Million Impressions: Five Ways Freeform Made an Impact at Comic-Con
Racking up more than 50 million organic impressions on its platforms and earning the number…
We Have Liftoff: Eight Ways to Master a Launch Event
Ask almost any event marketer which event type is most challenging to execute and you’ll…
Le Méridien Celebrates International Coffee Day With a Parisian Pop-up Café and Global Activations
If there’s one thing the world can agree on, it’s that coffee is worth celebrating.…
Five Steal-Worthy Strategies From the Tourism Industry
Just like any brand or business, the tourism industry has its share of marketing challenges.…
Stunts: Ally Bank’s Drone Delivers Phone Chargers to Mall Shoppers
One way to gain a little attention in the marketplace? Launch a drone decked out…
Salsa Brand LA VICTORIA Celebrates 100 Years With Private Culinary Events and Traditional Sampling
It’s no easy feat capturing the essence of modern West Coast living, but salsa brand…
Nature Valley Turns Parking Spaces into ‘Parklets’ to Boost its National Parks Partnership
General Mills brand Nature Valley has been a long-time partner of the National Parks Conservation…