Marketing to Commuters: How to Make it Count
Three ways to make meaningful connections with minimal time Marketers have long recognized the…
Introducing the Inaugural Brand Ambassadors of the Year Program
Brand ambassadors and temporary event staffers. They represent millions of dollars in marketing investments across…
Knob Creek’s Whiskey and Eggs Experience Hits Upscale Culinary Festivals
It doesn’t get much better than bourbon and smoked meats, and that’s exactly what Knob…
Giant Tick Head Breaks Through the Clutter at San Diego Comic-Con
It may be tough to cut through the clutter at San Diego Comic-Con, but a…
2017 Fab 50: Recognizing the Industry’s Top Exhibit Builders
The top fabricators serving the event and trade show industry To say it’s an exciting…
Kick up Your Heels With the Most Memorable Brand Activations at CMA Fest
When it comes to country music, it just doesn’t get much bigger than CMA Fest.…
Colossal Clusterfest: Comedy Central Brings Three Classic Comedy Series to Life
Large-scale music festivals abound these days, but as its consumer data continued to indicate a…
Three Lessons in Launch Events From Perrier’s Pop-Up
Nestlé Waters’ Adaora Ugokwe, who handles activations for Perrier and S.Pellegrino, has some advice for…
Street Stunts Give New Yorkers a Taste of Alabama
Through street stunts and an interactive activation, the Alabama Tourism Department set out this summer…
The 2017 It List: Recognizing the Top 100 Event Agencies
With hundreds of applications, it was no easy task to select the agencies featured in…