The 2017 It List: Recognizing the Top 100 Event Agencies
With hundreds of applications, it was no easy task to select the agencies featured in…
Inside Six Brand-Artist Collaborations That Rocked the Industry
Artist collaborations provide brands with an authentic opportunity to engage fans in a critical passion…
Charmin’s Van-GO Offers a Flushing Spin on the On-Demand Service Trend
New Yorkers know it’s not always easy to find a (clean) public bathroom, so Charmin,…
Purchasing Power Engages Clients with its First Experiential Tour
Purchasing Power, a voluntary employee benefit brand, for the first time leveraged experiential marketing with…
Summer of Mars Experience Tour Targets the Next Generation of Space Explorers
In celebration of the 20-year anniversary of the Pathfinder landing on the “Red Planet,” the…
How S.Pellegrino Elevated Culinary Events by Mining Foodies’ Social Media
S.Pellegrino on June 29 and 30 hosted culinary events on New York City’s Pier 46…
Photo Tour: Lancôme Gives its ‘Uptown’ Brand the ‘Downtown’ Treatment
Lancôme on June 14 once again invited beauty editors and influencers into its “house,” or…
Tips for Working with Celebrity Chefs in Events
In the consumer activation space, partnerships with celebrity chefs can not only help generate buzz…
Tru by Hilton Launch: Industry Activations, Whisper Campaigns and Millennial Flair
Wrapping up a year-long launch campaign, Tru by Hilton, the new midscale brand of Hilton…
Neuromarketing 101: The Science of Decision-Making
Leveraging demographic and psychographic insights to influence customers’ purchasing habits is nothing new to the…