Experience Design: How New Furniture Trends are Helping Brands Increase Dwell Time
When you think of the key elements that contribute to an effective event, chances are…
Photo Tour: Alcohol Sampling in The Glenlivet Dram Room
To change the perception that Scotch is enjoyed most often in intimate settings and leather…
How the UFC Evolved into a Knockout Sports Property
When the Ultimate Fighting Championship (UFC) was established in 1993, no one had ever heard…
Irvine Marriott Unveils a Redesign with a Multisensory Event Series
To mark the completion of a three-year, $35 million redesign, Irvine Marriott relaunched its coastal-themed…
BMW Engages Beginners and Experienced Drivers in the Ultimate Driving Experience
One way to get people revved up about a car is to get them behind…
How to Optimize Event Footprints for Instagram
Social media is ubiquitous in experiential marketing, with social media impressions a key metric for…
Sanpellegrino Activates ‘The Life Deliziosa’ Citrus Grove
To bring its The Life Deliziosa campaign to life, Sanpellegrino Sparkling Fruit Beverages activated an…
Sustainability: The Economist’s Traveling Coffee Cart Serves Up Education on Food Waste
The majority of consumers don’t know that biodiesel made from used coffee grounds is comparable…
EMS 2017: Adobe’s Five Pillars of Experiential Marketing
Ever wonder how a company that is all about digital brings that to life through…
Demographics: Three Insights for Event Marketers From Nielsen’s Gaming Report
New gamers are influenced most by their friends and family, while established gamers are influenced…