Bidet Brand Tushy Invites Consumers to Get ‘Butt-tized’ in its Mock Confessional Booth
There’s no room for bashfulness when you’re a company that sells personal care products, and…
Event Moves: Sundance May Relocate, Collision Rebrands, ComplexCon Heads to Vegas
Sundance and Utah go way back. Since 1978, the annual January film festival, organized by…
Intel’s Encore AI Exhibit: Four Lessons on Harnessing Immersive Event Spaces
Step aside yummy museums. Immersive spaces are having their moment. From Artechouse in New York…
Eight Tips for Tackling AI and the Future of Events from the 2024 B-to-B Dream Team
Among standout topics that came up in hours of conversations with our B-to-B Dream Team…
Grand Ex 2024: Taco Bell and a Cast of Partners Score the Campaign of the Year with ‘Live Más LIVE’
It’s a good problem to have: Fans so passionate, so hungry for a first taste…
The Brief: Summer Shacks and Toilet Rows
This week’s hot takes on hot topics in experiential marketing cover Toilet Rows, Summer Shacks…
How Skincare Brand The Outset Capitalized on a Monthlong Pop-up at The Grove
E-commerce skincare brand The Outset activated its first-ever pop-up, The Sensitive Skin Clinic, around an…
Field Report: How Brands at VidCon 2024 Captured the Spirit of Online Communities
While content creators and their fans live in a digital space, VidCon brings them offline…
Cannes Lions 2024: 10 Ways Brands Brought Creative Thinking to the Riviera
Many of the industry’s rules fly out of the window when it comes to activating…
Inside the Evolution of Paramount+’s Larger-than-life Fan Activation, The Lodge
You might say The Lodge is peak experiential. The traveling, winter chalet-themed Paramount+ activation has…