Propel Adds Live Music to its Co:Labs Fitness Events
Propel is continuing the momentum started last summer when it promoted the reformulation of its…
EMS 2017: American Express Offers Eight Tips for Success in Live Events
This year’s Experiential Marketing Summit featured four killer keynote speakers, including Deb Curtis, vp-global experiential…
M&M’s Celebrates 75 Years with an Homage to its Iconic Campaigns
Consumers have gotten to know the colorful personalities of the M&M’s thanks to memorable advertising…
Inside ‘Intelligent Events’: Measurement, Wearables and Personalization
In this, the Internet of Things era of smartphones, smart homes, smart cars and smart…
Photo Tour: HP Invites Millennials to Create, Reinvent and Share at Coachella
As part of its strategy to connect with millennials, HP powered up interactive experiences that…
Best Places to Work in Events: Our Q&A with Facebook’s Head of Events
Our special report on the Best Places to Work in Events offered an inside look…
American Express Puts Merchants Center Court at Dub Nation Watch Party
American Express, in the fourth and final of its All for Dub Nation Watch Parties…
Trolli Sweetens Spring Break on the Weirdly Slothsome Slurpee Truck Tour
It doesn’t get much better than catching some rays on the beach, but “weirdly awesome”…
Ex Awards 2017: The People’s Choice Winner
Inside Netflix’s “Luke’s Coffee Day,” a takeover of more than 200 mom and pop coffee…
Sports Sponsors Score With Digital Activations
From 24-hour coverage, to fantasy leagues, to apps and second screen, actually watching a game…